ABOUT ERICA & ASSOCIATES

Erica Lindberg Gourd founded Lindberg Licensing and Promotions, Inc., a New York Corporation, in 1989 to create a nimble licensing and branding agency.

Our mission is to be responsive to our clients in a constantly changing marketplace by working at a senior level with a few select clients at a time. Lindberg Licensing drives entertainment properties, cultural institutions and prominent figures from start-up to stardom, licensing hundreds of products bearing their names, logos and faces.

We currently represent Carnegie Hall, WGBH Boston’s childrens shows Martha Speaks and the Sirius Thinking, Ltd. co-production Between the Lions, and CT Public Televison’s Sirius Thinking’s LOMAX the Hound of Music.

Past Clients include We Are Family Foundation, Symphony Space, Where’s Waldo, Arthur, Paddington Bear, MTV Networks, Nickelodeon, the paintings of Winston Churchill, Diana Princess of Wales through Bliss House, Curious George through the Beanstalk Group, and Babar through United Media.

Our directive is to help the intellecutal property owner define, build and extend a given brand and to build incremental revenue streams.

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For the past 20 years, Lindberg Licensing and Promotions, Inc. has specialized in building quality intellectual property and entertainment projects from books, television, film and the arts to a broad range of consumer and educational products and or media opportunities.

We build brands. We nurture and push creators, we sell ideas and we put together deals that build positive exposure and incremental revenue for our clients. We make money and we have fun.

We collaborate, we brainstorm we look for fresh solutions and new channels of distribution.

Our goal is to provide the best possible service to each and every client by thinking strategically about what would be best for them - rather than what has been done in the past. We initiate ideas, sell them (with client approval), negotiate contracts, collect and deliver royalty revenue and promotion fees.

To date, every property managed by Lindberg Licensing & Promotion has become a household name in the field of entertainment.

Lindberg Licensing & Promotion, Inc. (LL&P), specializes in the licensing, promotion, and development of entertainment properties. Headed by Erica Lindberg Gourd, LL&P continues to set a new standard for extremely successful licensing programs in America and abroad.